Smithcraft Signs, a Phoenix-based sign manufacturer with around 50 employees, has spent years refining how information moves through their business. By using Sage CRM integrated with Sage 100, they’ve built a system that supports everything from sales and art approvals to project management, accounting, and fabrication.
In this case study video, Nicole Bergstrom explains how the integration eliminates redundant work and manual data entry, something new hires immediately notice during interviews. The tight connection between Sage CRM and Sage 100 allows teams to work from a single source of truth while maintaining clear handoffs between departments.
This is a great example of how CRM systems can go far beyond sales when they’re designed around real operational workflows.
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