SmithCraft Signs started with Sage CRM in 2016. Each year, the system becomes more and more integral to their operations.
This system manages the progression of projects through the different users and departments that touch on individual projects. They use Sage CRM’s workflow engine to tightly control what information gets captured along the way. At any time in the cycle, the staff knows exactly what is going on with any individual project, or department, or user.
A long-form interview with Nicole Felker Bergstrom exists on the Interviews page of this website.