Over the past 18-months (since COVID started), My CRM Manager has gone deep into improving our website and web presence. This has included rebranding, re-doing the website, and creating oodles of content.
Ian McFarlan (www.mcfarlan.ca) has been instrumental in facilitating this change. In the video below, Ian goes over his process. I strongly working with Ian. He is the best.
Note – Ian has been our website person for the past 7 years. The big turning point in our relationship was when I asked him ‘what he would do if he were me‘. Glad I asked.