Leveraging Hotjar

We are constantly trying to improve upon our web presence by generating more content, making the content easy to consume, etc. 

Ian McFarlan (our web-marketing person) applied a web-analytics tool called Hotjar against our site – which is giving me incredible feedback on how people consume the information on our site.  

This is a fantastic tool and I’d recommend it (and Ian) to anyone who is serious about constant improvement.

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